Many ambigrams can be described as graphic palindromes.
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Īmbigrams published in The Strand Magazine, june 1908. Sometimes the readings will say identical things, sometimes they will say different things. One can voluntarily jump back and forth between the rival readings usually by shifting one’s physical point of view (moving the design in some way) but sometimes by simply altering one’s perceptual bias towards a design (clicking an internal mental switch, so to speak). Īn ambigram is a visual pun of a special kind: a calligraphic design having two or more (clear) interpretations as written words. Hofstadter describes ambigrams as "calligraphic designs that manage to squeeze in two different readings." "The essence is imbuing a single written form with ambiguity". The word ambigram was coined in 1983 by Douglas Hofstadter, an American scholar of cognitive science, best known as the Pulitzer Prize-winning author of the book Gödel, Escher, Bach.
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Most often, ambigrams appear as visually symmetrical words. The term was coined by Douglas Hofstadter in 1983. 180° rotational symmetryĪn ambigram is a calligraphic design that has several interpretations as written.